Low- or no-calorie artificial sweeteners such as aspartame are typically used to sweeten so-called “diet” foods and beverages in lieu of calorie-rich sugar or high fructose corn syrup. The idea is that consuming fewer calories will result in weight loss. However, research has firmly refuted such claims, showing that artificial sweeteners actually produce the complete opposite effect.
By lowering appetite suppressant chemicals and encouraging sugar cravings, artificial sweeteners actually raise your odds of weight gain. Studies have also shown artificial sweeteners promote insulin resistance and related health problems just like regular sugar does, so claims that “diet” soda and snacks are a safe and healthy option for diabetics are false as well.
Use of the Word ‘Diet’ Is Deceptive, False and Misleading
False advertising is prohibited by federal law, and the term “diet” is only permitted on brands or labels when it is not false or misleading. Two years ago — in light of the overwhelming amount of research demonstrating that artificially sweeteners actually raise your risk of obesity rather than combat it — the consumer group U.S. Right to Know (USRTK) asked the Federal Trade Commission and the Food and Drug Administration (FDA) to investigate Coca-Cola Co., PepsiCo Inc. and other companies for false advertising.1,2
In its citizen petition to the FDA,3 USRTK asked the agency to issue warning letters to Coca-Cola and Pepsi for misbranding their beverages, as use of the term “diet” is false and misleading. On July 1, 2015, USRTK sent another letter4 to the FDA, urging the agency to stop Coca-Cola Co. from making “illegal claims that its artificially sweetened sodas prevent, mitigate or treat obesity.”
In one instance, Coca-Cola Co. had announced5 that its No. 1 “global commitment to fighting obesity” is to “offer low- or no-calorie beverage options in every market.” If artificially sweetened beverages promote obesity rather than fight it, then Coca-Cola’s commitment is merely worsening the problem. It’s also unsupported by a large body of science.
As noted by Gary Ruskin, codirector of USRTK, at the time,6 “Coke is gulling consumers into believing that artificially sweetened soda is a treatment for obesity. Coke is wrong on the facts and the FDA should stop them if they are on the wrong side of the law.”
One of the Biggest Consumer Scams in Last 50 Years
For those of you who recall these events and wondered what ever came of it, I can now offer you an important and interesting update. October 16, three separate class-action lawsuits were filed against Coca-Cola Co., PepsiCo, Dr Pepper Snapple Group and Dr Pepper/Seven Up Inc.,7,8,9,10,11 all of whom make and sell “diet” beverages sweetened with aspartame.
As reported by CBS News,12 “The suits allege that the companies’ use of the word ‘diet’ in the beverages’ ‘false misleading and unlawful’ marketing could make a ‘reasonable consumer’ think the drinks are a diet aid.” According to attorney Abraham Melamed:
“What’s been going on is clearly deceptive advertising. In our opinion, it’s one of the biggest consumer scams in the last 50 years, and it has to stop. There’s a strong sense of urgency because there are hundreds of thousands, maybe millions, of consumers out there that are being deceived on a daily basis.”
According to the complaints, the beverage makers should be aware of the published evidence against aspartame, which proves the artificial sweetener actually worsens obesity and related health problems. With this knowledge, it stands to reason that continuing to promote no- or low-calorie beverages as “diet” products is a willfully deceptive act aimed to deceive people who want to manage their weight.
The class-action lawsuits also charge the beverage makers with violating FDA and New York state food labeling rules, both of which explicitly prohibit labeling that is “false or misleading in any particular.” As one would expect, the companies that have issued public responses to the allegations have all rejected the lawsuits as “meritless” and vow to “vigorously defend” themselves.
Named Plaintiffs Feel Duped and Misled
The named plaintiffs in each complaint — two per lawsuit — report struggling with obesity for many years and “frequently” buying diet sodas, believing this would “contribute to healthy weight management” since such beverages are calorie-free. Each of the complaints note that:
“… While touting [Diet Pepsi/Diet Coke/Diet Dr Pepper] as ‘diet,’ and containing zero calories, [Pepsi/Coca-Cola/Dr Pepper] deceptively omitted material information, namely that despite its lack of calories, the consumption of [Diet Pepsi/Diet Coke/Diet Dr Pepper] can lead to weight gain and contribute to metabolic disease, diabetes and cardiovascular disease.”
According to the plaintiffs, they would not have paid the prices they did, or would not have bought the beverages at all had they known the word “diet” was being used in a deceptive way. While each complaint currently has only two plaintiffs, each of the three lawsuits cover a class of consumers living in New York, who between October 16, 2011, and present day purchased Coca-Cola, Pepsi or Dr Pepper brand diet beverages.
Recent Meta-Analysis Again Confirms Artificial Sweeteners Don’t Work as Advertised
Backing up the accusations in the complaints are studies showing aspartame promotes weight gain despite its lack of calories, and that by interfering with metabolism, it also increases the risk for metabolic diseases such as Type 2 diabetes and heart disease. I published these associations in my book “Sweet Deception” over 11 years ago.
One of the most recent of these studies18 — a scientific review of 37 studies that followed more than 400,000 individuals for an average of a decade — was published this past July in the Canadian Medical Association Journal. As many others before it, this review again linked use of artificial sweeteners such as aspartame and sucralose to obesity, high blood pressure, Type 2 diabetes and heart problems.
These effects were in part attributed to the sweeteners’ detrimental effects on metabolism, but also on their adverse effects on gut bacteria. According to Dr. Ryan Zarychanski, assistant professor at the University of Manitoba and one of the authors, “We found that data from clinical trials do not clearly support the intended benefits of artificial sweeteners for weight management.”
Time to End the Deception
At the peak of its popularity in 2005, 3 billion cases of diet soda were sold in one year. Diet soda has since fallen out of favor, with sales dropping by 27 percent (834 million cases) as of 2016. Still, diet soda accounts for 25 percent of the carbonated beverages sold in the U.S.41 by volume, which means many Americans are still drinking it, and chances are many of them believe they’re making a healthier choice by avoiding regular soda.
Unfortunately, the evidence suggests otherwise. When you add together the various routes of harm — from confusing your body’s metabolism to altering your gut bacteria for the worse — it would appear artificial sweeteners have likely played a role in worsening the obesity and diabetes epidemics since their emergence. A significant part of their allure is the idea that they can allow you to indulge in something sweet without suffering weight gain and related repercussions.
After all, “diet” refers to something that will help you lose weight (or help you maintain a good figure), doesn’t it? The idea of guilt-free indulgence has also been part of diet soda marketing for years.
Reclaim Your Health by Ditching Artificially Sweetened ‘Diet’ Foods
I strongly recommend avoiding all artificial sweeteners, not just aspartame, and to read food labels to make sure you’re not inadvertently consuming them. They’re added to some 6,000 different beverages, snacks and food products, so there’s no telling where they might be hiding. For safer sweetener options, you could use stevia or Luo Han, both of which are natural sweeteners.
A quick note from our founder-
Over the past year, my friend Dave at PaleoHacks has been working on a secret cookbook with world-renowned Le Cordon Bleu chef Peter Servold.
Well, today this new this new incredible Paleo Cookbook is finally available to be shipped right to your door for FREE
That's right -- as a special launch promotion, we're offering our brand new Paleo fat loss cookbook to you for free (Chef Pete lost 60 lbs using these recipes!) -- All you have to do is just cover a small shipping cost (international shipping is a bit more).
Get your FREE copy of Paleo Eats Here. (Grab this today, because we only ordered a small batch of these cookbooks for this freebie promotion, and they will sell out FAST!)
In April, 2009, researchers stunned the medical community when they reported chronic inflammation as the root cause of several major diseases.
See, every year 610,000 people in the U.S. die of heart disease. Cancer claims another 584,000...stroke 130,000...Alzheimer's disease nearly 85,000 — and the list goes on.
Truth is, we now know... chronic inflammation is responsible for 7 out of the top 10 leading causes of death in the United States! Hundreds of studies and scientific reviews prove it.
Fortunately, newer research shows you can prevent-even reverse-most major diseases by "turning off" inflammation. And in our new book, we show you how to do just that.
If you or a loved one is suffering from a debilitating condition-and you"re not sure what the culprit is-now's the time to find out...while you can still do something about it!
--> Grab your FREE copy of this groundbreaking soft cover book today (while supplies still last.)
To begin, I apologize for the dark nature of today's email.
However I promise what you'll discover today will be completely worth it.
Imagine a rotting corpse draped over your body from head to toe...
...suffocating tissue, restricting blood flow, damaging joints and infecting your healthy cells.
Shockingly, that nightmare is a reality for most:
64% of women and 74% of men carry too much body fat according to the National Institutes of Health.
It's choking their organs, assaulting their metabolism and sucking their energy dry.
But here's the worst part:
For most, this bodyfat has become "calorie-resistant":
It's completely unaffected by even the strictest diets... and most intense exercises.
This zombie fat is essentially... "dead tissue".
That's important for those who have 10, 25 or 50 or more pounds to lose...
AND for those who aren't technically overweight, but have what's called "pocket obesity"...
...unsightly patches of fat that cling to specific places, like:
just above your hips, lower belly, where your butt and legs meet... and even arms, neck and face.
However, there's good news:
Obesity researchers have now discovered a "metabolic jumper cable":
It jolts dead bodyfat back to life.
This allows your metabolism to burn it as calories and re-energize your entire body.
First though, here's the #1 reason why bodyfat becomes calorie-resistant:
It lacks blood flow. This has 3 effects:
- Not enough oxygen or nutrients reach fat cells, so they become unresponsive..
- Released fat can't be sent to other tissues to be burned, so fat cells suck it back in...
- 3) Metabolic hormones carrying the "burn calories" message don't reach the fat cell...
All this means one thing:
Your body can't transform into energy, the 135,000+ of calories the average person stores as fat!
You become a metabolic zombie: NO energy to think. NO energy to move. NO energy to motivate.
Update: calorie-resistant bodyfat can be now removed...
The discovery of this "metabolic jumper cable" can now reverse this process:
- It wakes up un-responsive bodyfat with a powerful calorie-burning hormonal jolt....
- It pops open fat cells, sucks out the fat, sending it off before its yanked back in...
- It shuttles fat to your brain, heart, lungs, kidneys - even your bones - to be burned as energy.
Not only do those layers of "zombie fat" start coming off, but your entire body just works better.
Plus, as your whole body burns more calories, those patches of pocket obesity whittle away.
This "metabolic jumper cable" isn't any exercise, machine or pill.
It's a little-known, calorie-burning hormone we all have... just waiting for the right spark to come alive.
It's not thyroid, leptin, ghrelin, insulin, adiponectin, HGH or any other "fat loss" hormone you may know.
And on this next page, you'll find out precisely how to unleash its calorie-burning power:
PS - Studies show that not only can healthy levels of this powerful calorie-burning hormone devour bodyfat and fortify soft muscle, but it can also reduce your risk of diabetes by 53.7%, a heart attack by 83.3% and stroke by 51.4%. Here's more of the scientific proof...
I bet you can’t guess which muscle in your body is the #1 muscle that eliminates joint and back pain, anxiety and looking fat.
This “hidden survival muscle” in your body will boost your energy levels, immune system, sexual function, strength and athletic performance when unlocked.
If this “hidden” most powerful primal muscle is healthy, we are healthy.
d) Hip Flexors
Take the quiz above and see if you got the correct answer!
P.S. Make sure you check out the next page to get to know the 10 simple moves that will bring vitality back into your life!
If you haven't heard of Claude Davis yet do yourself a huge favor and watch this video. He's going to be the talk of 2016.
One of the smartest guys I ever had the pleasure of meeting, Claude set-up a unique system that changed his life forever.
I already tried it myself and let me tell... you I was completely blown away... His surprising tactics could make your life easier and give you the peace of mind you deserve.
Don't just take my word for it... watch his short video and decide for yourself.
Is Bread Really the Staff of Life… or the Stuff of Disease?
For most us, there are few foods more comforting than bread.
Fluffy biscuits, crusty baguettes, flaky croissants… even a simple slice of toast topped with melted butter can taste like heaven.
And that smell… few scents are quite as pleasant as fresh bread baking in the oven.
But there is a lot of confusion as to where bread fits into a healthy diet.
The Bible practically commands followers to eat it: “Give us this day our daily bread…” The government put it at the base of the food pyramid. And for centuries, it has been called “the staff of life.”
Of course, there are some who disagree…
Well-known cardiologist, Dr. William Davis, calls wheat “the perfect chronic poison.”
And for a poison, we sure eat lots of it…
The average American consumes 55 pounds of wheat flour every year, making refined flour the #1 source of calories in the American Diet – a situation that nutrition expert Chris Kresser describes as, “a public health catastrophe.”
So, what is the truth about bread and wheat?
- Is it the perfect poison… or an essential daily food?
- Is “gluten-free” bread better for you than regular bread?
- And can you still eat bread… while maintaining a lean body and optimal health?
The answers to these questions may surprise you!
Be sure to read #5 – the biggest surprise of all!
Recently, Doctor of Naturopathy, weight-loss expert and best-selling Amazon author Liz Swann Miller, creator of the Red Smoothie Detox Factor, revealed 2 of the secrets to easy, steady weight loss. Secrets the big food corporations do their best to hide from us.
Secret #1: Enjoy real food. Don’t fall for the lie that you have to deprive yourself to lose weight.
Secret #2: stop eating out. You will automatically eat less without even noticing.
Then start detoxing your body with tasty, nourishing smoothies that are just as easy on your wallet as they are easy to make.
Because a single day of enjoying Liz’ smoothies demonstrated the radical power of her superfood-packed red smoothies to make me feel incredibly good.
Now prepare yourself for one of the biggest weight loss secrets there is. A secret that, when you use it properly, can transform your body and your health.
You probably know most of us eat too much processed food. What you may not know is that it’s full of toxic chemicals and substandard, dirt-cheap ingredients designed to make you eat more…and force you to gain weight.
Here’s how it works.
“That stuff is just a lot of calories your body can’t use,” Liz told me, “Some are poison. And all these foods are stripped of the anti-oxidants and anti-inflammatories that help your body detox. The result? Your body expends huge amounts of calories to eliminate some toxins—the rest, it stores in your fat to protect you. This is why most people are hungry all the time. They’re not getting energy they need.”
“So… what’s going on with me? Why am I losing weight but not going hungry?”
Liz paused, then dropped the bombshell.
Your body is designed to burn fat. You just have to let it.
“What? I thought we were designed to store fat?!?” We were Skyping and I was practically shouting. Then I heard Liz say…
What good is a fat reserve if you can’t burn it?
Liz continued: “You’re drinking smoothies packed with phytonutrients, anti-oxidants and anti-inflammatories that pull toxins out of you like a tractor beam. Allowing your body to burn those toxin-filled fat stores… and releasing tremendous amounts of stored energy.”
So that’s why I’m losing weight without going hungry.
Watch Liz’ free presentation. It’s packed with revolutionary weight loss information—information that works. Because it’s based on how nature.
Click the button only if you want to wear smaller clothes, breathe easier, move more freely and just plain feel better.
- Which calories help you lose weight…and which ones help you gain it…
- The “diet” foods…some of them vegetables…that lead to weight gain and diabetes…
- The “low-fat” foods that can dramatically increase your risk of cancer.
- And the superfoods that rescue your body from this assault by detoxing you…
Revitalizing your metabolism so you can Shed pounds as well as toxins, renew your body and reset your internal clock by up to 7 years.
Because until now, the Red Smoothie Detox Factor has been available only to Liz’ private clients. But now that she’s perfected it to work for almost everyone, almost every time, Liz is sharing it with rest of us so we can feel better and look better.
Get Red Smoothie Detox Factor before the price goes back up.
Because Liz offers a ridiculously good guarantee. You have 60 days to decide you love the Red Smoothie Detox Factor. If you don’t love it—for any reason, or even no reason at all —Liz will refund your money. 100%. No questions asked.
Sponsored Health Resources
In the years that I've been working on this website project I've come across some amazing resources by some very special people. I'd like to share them with you here.
NOTE: I update these links often so please check back to see what's new!
1) Everyone knows green smoothies are healthy right? Have you heard of a “red” smoothie? If not, check out this story…
2) Forget what you've read about 10-day lemonade cleanses, 7-day detoxes with green juices and Gwyneth's gruel. All you need to do, and this is perfect for Saturday or or anytime really, is a simple 1-day cleanse.
3) This “hidden survival muscle” in your body will boost your energy levels, immune system, sexual function, strength and athletic performance when unlocked.
4) I thought it was virtually impossible for a website to be able to tell me anything even a little bit insightful after only submitting my name and date of birth... I was wrong!
5) Turmeric is amazing. The problem is - It's hard to absorb!
6) Wonder why your stomach still sticks out even though you're hammering the core exercises every day? It's a common myth that bulging belly is due to weak abdominal muscles.
7) Even if you're the most active of athletes, you may still suffer from tight hip flexors due to the amount of time you spend each day planted to a chair.
Enjoy! Let me know how these work out for you. And if you run across anything I've missed please let me know.