The U.S. is the world’s leading consumer of coffee, with Americans drinking some 400 million cups of coffee each day. But, drinking coffee can be detrimental to people and the planet, and the industry says it will cost $4 billion and take decades to make the entire sector sustainable.
The list compiled by coffee writer Jimmy Sherfey comprises “10 U.S. roasters and retailers that are overcoming obstacles to curb carbon emissions, offset energy use, cut down on waste and help farmers mitigate the existing damages associated with climate change.” They range from the nationally-distributed Peet’s Coffee, which roasts all of its coffee in the first LEED Gold certified roasting facility in the U.S., to smaller producers such as Larry’s Coffee in Raleigh, North Carolina. Founder Larry Larson is a Seattle expat who converted a school bus, used for deliveries, to run on used vegetable oil.
Coffee plants naturally prefer shade, as they evolved in the understory of the African jungle. But more and more, coffee is being grown in direct sun on monoculture plantations that resemble cornfields. Shade-grown coffee slipped from 43 percent of the world’s farms in 1996 to just 24 percent in 2010. Three-fourths of the coffee farmland in Brazil and Vietnam has no shade tree cover at all. Much of their production is cheaper, robusta beans that are generally used for instant coffee and low-price supermarket brands.
Harmful to your health and the environment
The coffee you choose may be harmful to your health, to the environment or to the growers themselves. Much coffee is grown using pesticides, which has been shown to be detrimental to coffee farmers. Also, pesticides used to combat the coffee cherry borer and coffee rust can remain in the environment.
On large coffee plantations, workers often toil in harsh conditions for subsistence wages. Children as young as six or eight work the fields, and just 13 percent of coffee workers in Guatemala have completed primary education. In contrast to these big plantations, small farmers generally cultivate less than seven acres of land and often struggle to earn more than the cost of production. Fair Trade coffee may or may not help: only the label “Fair Trade Certified” ensures that farmers receive a fair price for their coffee.
Shade grown coffee in Nicaragua -Flickr
Shade-grown and organic
So shade-grown, organically grown and Fair Trade Certified coffees are the way to go —if you can find them. In a recent trip to my local supermarket, however, I could find no coffee with the Fair Trade Certified label.
In order to research this story, I went to my local coffee shop and asked for a cup of sustainable coffee. The clerk wasn’t taken aback by my requests. He told me that their coffee is supplied by Wicked Joe, which it turns out uses organic, Fair Trade Certified, shade grown beans. Their coffee is also bird-friendly. It meets the rigorous Smithsonian Migratory Bird Center criteria for shade tree farms, which includes 100 percent certified organic beans and the use of native shade trees for cover.
What about Starbucks?
Many of these smaller roasters sell locally and online. But what about the ubiquitous Starbucks? On its website, the coffee giant states, “We’re committed to ethically sourcing and roasting the highest-quality arabica coffee in the world.”
Last year, they announced that 99 percent of their coffee had been ethically produced. Working with Conservation International, they’ve developed their own set of standards related to farmers’ working conditions, reduced agrochemical use and improved economic transparency. But although the company states that it is one of the largest buyers of Fair Trade Certified coffee, you might have to specifically ask your barista for it. A search for “fair trade coffee” on the Starbucks website yields just two results, one for a whole bean Italian roast and one for portion packs.
McDonald’s announced last week that it committed to purchasing all of its coffee from sustainable sources by 2020. The fast food retailer is also partnering with Conservation International. McDonald’s buys arabica coffee from Colombia, Costa Rica, Nicaragua, Brazil, Peru and El Salvador, along with some espresso beans from Indonesia.
11 pounds in 22 days?
Is it REALLY possible to lose 11 lbs. of fat in 22 days? Actually yes… BUT only when you’re a level 4 fat burner. Unfortunately, most people are stuck as level 1 fat burners. So, how do you become a level 4 fat burner to lose up to 11 lbs. in 22 days? Simply eat these foods daily:
Did you know that one of the best times to stretch is right before bed? However…
What stretches should you do? Here’s a 1-minute stretch routine you can do before bed...
Lisa, Yoga Coach
eatlocalgrown / wisemindhealthybody
...easy, 3-minute exercise that completely cured his horrendous snoring! We can both finally sleep!
Today is a good day. Tonight will be even better. Why?
Because you're about to learn easy throat exercises that cure (not just treated) your stubborn snoring – in 3 minutes – starting TONIGHT!
...even if straps, sprays and even torturing CPAP masks have failed you in the past.
Most people heal their snoring in just a few minutes per day using these powerful throat exercises. And they're so easy, you can do them, regardless of your age or physical shape.
Use them anytime, anywhere... even while stuck in traffic or watching TV.
Plus the results are permanent!
Did you know that your bodyfat can become "calorie-resistant"?
True. And it's completely unaffected by even the strictest diets... and most intense exercises.
However, there's good news- Calorie-resistant bodyfat can be now removed...
It's a little-known, calorie-burning hormone we all have... just waiting for the right spark to come alive. It's not thyroid, leptin, ghrelin, insulin, adiponectin, HGH or any other "fat loss" hormone you may know. Read more to find out precisely how to unleash its calorie-burning power:
To your health!
PS - Studies show that it can also reduce your risk of diabetes by 53.7%, a heart attack by 83.3% and stroke by 51.4%. Here's more of the scientific proof...
I bet you can’t guess which muscle in your body is the #1 muscle that eliminates joint and back pain, anxiety and looking fat. This “hidden survival muscle” in your body will boost your energy levels, immune system, sexual function, strength and athletic performance when unlocked.
If this “hidden” most powerful primal muscle is healthy, we are healthy.
d) Hip Flexors
Take the quiz above and see if you got the correct answer!
In April, 2009, researchers stunned the medical community when they reported chronic inflammation as the root cause of several major diseases.
See, every year 610,000 people in the U.S. die of heart disease. Cancer claims another 584,000...stroke 130,000...Alzheimer's disease nearly 85,000 — and the list goes on.
Truth is, we now know... chronic inflammation is responsible for 7 out of the top 10 leading causes of death in the United States! Hundreds of studies and scientific reviews prove it.
Fortunately, newer research shows you can prevent-even reverse-most major diseases by "turning off" inflammation. And in our new book, we show you how to do just that.
If you or a loved one is suffering from a debilitating condition-and you"re not sure what the culprit is-now's the time to find out...while you can still do something about it!
--> Grab your FREE copy of this groundbreaking soft cover book today (while supplies still last.)
Over the past year, my friend Dave over at PaleoHacks has been working on a super secret cookbook project with our good friend Peter Servold a Le Cordon Bleu trained Chef and owner of Pete's Paleo...
And today, this new incredible Paleo Cookbook is finally available to be shipped right to your door for FREE!
The cookbook is called Paleo Eats, and it's filled with over 80 chef created, insanely tasty Paleo recipes which means they are free from gluten, soy, dairy, and refined sugar.
Get your FREE copy of Paleo Eats Here. (Grab this today, because they only ordered a small batch of these cookbooks for this freebie promotion, and they will sell out FAST!)
Sponsored Health Resources
In the years that I've been working on this website project I've come across some amazing resources by some very special people. I'd like to share them with you here.
NOTE: I update these links often so please check back to see what's new!
1) Everyone knows green smoothies are healthy right? Have you heard of a “red” smoothie? If not, check out this story…
2) Forget what you've read about 10-day lemonade cleanses, 7-day detoxes with green juices and Gwyneth's gruel. All you need to do, and this is perfect for Saturday or or anytime really, is a simple 1-day cleanse.
3) This “hidden survival muscle” in your body will boost your energy levels, immune system, sexual function, strength and athletic performance when unlocked.
4) I thought it was virtually impossible for a website to be able to tell me anything even a little bit insightful after only submitting my name and date of birth... I was wrong!
5) Turmeric is amazing. The problem is - It's hard to absorb!
6) Wonder why your stomach still sticks out even though you're hammering the core exercises every day? It's a common myth that bulging belly is due to weak abdominal muscles.
7) Even if you're the most active of athletes, you may still suffer from tight hip flexors due to the amount of time you spend each day planted to a chair.
Enjoy! Let me know how these work out for you. And if you run across anything I've missed please let me know.