A lawsuit—Moschetta v. Wal-Mart Stores Inc.—was filed at the U.S. District Court, Southern District of New York on behalf of customer Marc Moschetta.
He claims that the 100 percent representation of the Wal-Mart’s cheese “was false and mis-characterized the amount and percentage of Parmesan cheese in the container.”
Tests shows that the big box retailer’s cheese contained as much as 10 percent cellulose, a wood-based additive that prevents clumping in pre-shredded cheese according to a complaint filed yesterday in Manhattan federal court, Bloomberg reported.
Cellulose has been called “wood pulp” because it is extracted from ground-up wood. The additive is OK’d by the U.S. Food and Drug Administration (FDA) for consumption and is actually pretty standard in many shredded cheese varieties and other foodstuffs such as ice cream, puffed snack foods, baked goods and more.
What’s not OK is using too much of it.
The FDA considers safe cellulose consumption levels at 2-4 percent. According to a Bloomberg investigation, Wal-Mart and other brands have ironically added high quantities of cellulose to their misleadingly labeled 100 percent Parmesan products:
Essential Everyday 100% Grated Parmesan Cheese, from Jewel-Osco, was 8.8 percent cellulose, while Wal-Mart Stores Inc.’s Great Value 100% Grated Parmesan Cheese registered 7.8 percent, according to test results. Whole Foods 365 brand didn’t list cellulose as an ingredient on the label, but still tested at 0.3 percent. Kraft had 3.8 percent.
Why is this happening?
So why are these cheesemakers stuffing their Parmesan products with plant fiber?
According to Bloomberg:
Of all the popular cheeses in the U.S., the hard Italian varieties are the most likely to have fillers because of their expense. Parmesan wheels sit in curing rooms for months, losing moisture, which results in a smaller yield than other cheeses offer. While 100 pounds of milk might produce 10 pounds of cheddar, it makes only eight pounds of Parmesan.
Bloomberg reported that Moschetta is seeking class-action status for the fraud claims to allow U.S. consumers to band together to press claims against Wal-Mart.
“We take this matter seriously,” Randy Hargrove, a spokesman for Bentonville, Arkansas-based Wal-Mart, told Bloomberg via email. “We will review the allegations once we have received the complaint and will respond appropriately with the court.”
FDA Cracking Down
Incidentally, the FDA has been cracking down on companies cutting corners with their Parmesan cheese products. Following a tip, the agency busted Pennsylvania-based Castle Cheese for not using any Parmesan in three brands that were marketed as 100 percent Parmesan. What they used instead was a mixture of Swiss, mozzarella, white cheddar and cellulose, according to the FDA.
The now-bankrupt cheesemaker is expected to plead guilty this month to federal criminal charges on food labeling violations. Michelle L. Myrter, president and co-owner of Castle Cheese, could face up to a year in prison and a $100,000 fine.
Kraft is also facing a similar lawsuit—Lewin v. Kraft Heinz Foods Co.—that was filed last week in San Francisco federal court.
Top Class Actions reported that the company is staring down a potential $5 million class action lawsuit over claims that its “100% Grated Parmesan Cheese” contains nearly 4 percent cellulose.
Lead plaintiff Samantha Lewin says she spent $3.99 for a product she believed was accurately labeled as pure Parmesan, only to discover otherwise, the report said.
11 pounds in 22 days?
Is it REALLY possible to lose 11 lbs. of fat in 22 days? Actually yes… BUT only when you’re a level 4 fat burner. Unfortunately, most people are stuck as level 1 fat burners. So, how do you become a level 4 fat burner to lose up to 11 lbs. in 22 days? Simply eat these foods daily:
Did you know that one of the best times to stretch is right before bed? However…
What stretches should you do? Here’s a 1-minute stretch routine you can do before bed...
Lisa, Yoga Coach
eatlocalgrown / wisemindhealthybody
...easy, 3-minute exercise that completely cured his horrendous snoring! We can both finally sleep!
Today is a good day. Tonight will be even better. Why?
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Did you know that your bodyfat can become "calorie-resistant"?
True. And it's completely unaffected by even the strictest diets... and most intense exercises.
However, there's good news- Calorie-resistant bodyfat can be now removed...
It's a little-known, calorie-burning hormone we all have... just waiting for the right spark to come alive. It's not thyroid, leptin, ghrelin, insulin, adiponectin, HGH or any other "fat loss" hormone you may know. Read more to find out precisely how to unleash its calorie-burning power:
To your health!
PS - Studies show that it can also reduce your risk of diabetes by 53.7%, a heart attack by 83.3% and stroke by 51.4%. Here's more of the scientific proof...
I bet you can’t guess which muscle in your body is the #1 muscle that eliminates joint and back pain, anxiety and looking fat. This “hidden survival muscle” in your body will boost your energy levels, immune system, sexual function, strength and athletic performance when unlocked.
If this “hidden” most powerful primal muscle is healthy, we are healthy.
d) Hip Flexors
Take the quiz above and see if you got the correct answer!
In April, 2009, researchers stunned the medical community when they reported chronic inflammation as the root cause of several major diseases.
See, every year 610,000 people in the U.S. die of heart disease. Cancer claims another 584,000...stroke 130,000...Alzheimer's disease nearly 85,000 — and the list goes on.
Truth is, we now know... chronic inflammation is responsible for 7 out of the top 10 leading causes of death in the United States! Hundreds of studies and scientific reviews prove it.
Fortunately, newer research shows you can prevent-even reverse-most major diseases by "turning off" inflammation. And in our new book, we show you how to do just that.
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Over the past year, my friend Dave over at PaleoHacks has been working on a super secret cookbook project with our good friend Peter Servold a Le Cordon Bleu trained Chef and owner of Pete's Paleo...
And today, this new incredible Paleo Cookbook is finally available to be shipped right to your door for FREE!
The cookbook is called Paleo Eats, and it's filled with over 80 chef created, insanely tasty Paleo recipes which means they are free from gluten, soy, dairy, and refined sugar.
Get your FREE copy of Paleo Eats Here. (Grab this today, because they only ordered a small batch of these cookbooks for this freebie promotion, and they will sell out FAST!)
Sponsored Health Resources
In the years that I've been working on this website project I've come across some amazing resources by some very special people. I'd like to share them with you here.
NOTE: I update these links often so please check back to see what's new!
1) Everyone knows green smoothies are healthy right? Have you heard of a “red” smoothie? If not, check out this story…
2) Forget what you've read about 10-day lemonade cleanses, 7-day detoxes with green juices and Gwyneth's gruel. All you need to do, and this is perfect for Saturday or or anytime really, is a simple 1-day cleanse.
3) This “hidden survival muscle” in your body will boost your energy levels, immune system, sexual function, strength and athletic performance when unlocked.
4) I thought it was virtually impossible for a website to be able to tell me anything even a little bit insightful after only submitting my name and date of birth... I was wrong!
5) Turmeric is amazing. The problem is - It's hard to absorb!
6) Wonder why your stomach still sticks out even though you're hammering the core exercises every day? It's a common myth that bulging belly is due to weak abdominal muscles.
7) Even if you're the most active of athletes, you may still suffer from tight hip flexors due to the amount of time you spend each day planted to a chair.
Enjoy! Let me know how these work out for you. And if you run across anything I've missed please let me know.