When the Center for Environmental Health released test results showing that Pepsi intentionally covered up the presence of high levels of 4-Mel in its popular soft drinks in 2013, the company denied both the presence of this chemical in its beverages and the fact that it was dangerous. 4-Mel, which is short for 4-Methylimidazole, is a compound that is formed in the manufacturing of caramel coloring, and is a known carcinogen.
Since then, the drinks maker has fought against complying with California state requirements to place a cancer warning label on the beverages that contain the ingredient, which include not only Pepsi, but also Diet Pepsi and Pepsi One.
Settlement in class action lawsuit
Now, a settlement in a class action lawsuit against Pepsi has gained preliminary approval from a federal judge in California. As part of the proposed settlement, Pepsi has agreed to ensure its caramel coloring’s 4-Mel levels do not exceed 100 parts per billion in products that are being shipped for sale within the U.S. They will also be required to test the soda using specific protocols.
The soft drink giant also agreed to these measures in a different lawsuit that was settled in a California state court last year. The new settlement, however, expands the reach of these measures from California to the entire country.
Pepsi failed to warn consumers that its drinks contain known carcinogens
A 2014 Consumer Reports test showed that the 4-Mel in Pepsi exceeded the permitted level of 29 micrograms per bottle or can, which would mean that they were in violation of common law and consumer protection statutes in the state of California.
Violates Prop 65 in California
In particular, this violates California’s Proposition 65, which has been in place since 1985, and requires manufacturers to provide consumers with clear warnings when their products will expose them to toxic or cancer-causing chemicals.
The state’s Office of Environmental Health Hazard Assessment set the cutoff at 29 micrograms because that level creates a risk of cancer of one in 100,000.
Citing a 2013 Mintel and Leatherhead Food Research report, Consumer Reports said that caramel coloring is the world’s most widely used food coloring. At the time, Pepsi tried to say that because Prop 65 refers to exposure per day rather than exposure per can, and that the average amount of diet soda that its drinkers consume daily is less than a can, there was no need to place a warning on it. Consumer Reports disagreed, however.
“No matter how much consumers drink they don’t expect their beverages to have a potential carcinogen in them. And we don’t think 4-MeI should be in foods at all. Our tests of Coke samples show that it is possible to get to much lower levels,” toxicologist Dr. Urvashi Rangan said.
Is drinking soda really worth risking cancer and obesity?
It simply does not make sense for people to expose themselves unnecessarily to an ingredient that merely serves to color their food, and consumers have the right to be aware of what they are putting in their bodies. The popularity of books like Food Forensics serves to illustrate the growing desire by Americans to know what ingredients their food products contain.
A UCLA study found that adults who consumed one sugary drink such as a soda every day had a 27 percent higher likelihood of being classified as overweight than those who did not drink such beverages. Moreover, drinking just one soda each day adds up to a total of 39 pounds of sugar each year! That means that regular soda drinkers can cut their risk of obesity and cancer in one fell swoop simply by giving up the habit for good.
11 pounds in 22 days?
Is it REALLY possible to lose 11 lbs. of fat in 22 days? Actually yes… BUT only when you’re a level 4 fat burner. Unfortunately, most people are stuck as level 1 fat burners. So, how do you become a level 4 fat burner to lose up to 11 lbs. in 22 days? Simply eat these foods daily:
Did you know that one of the best times to stretch is right before bed? However…
What stretches should you do? Here’s a 1-minute stretch routine you can do before bed...
Lisa, Yoga Coach
eatlocalgrown / wisemindhealthybody
...easy, 3-minute exercise that completely cured his horrendous snoring! We can both finally sleep!
Today is a good day. Tonight will be even better. Why?
Because you're about to learn easy throat exercises that cure (not just treated) your stubborn snoring – in 3 minutes – starting TONIGHT!
...even if straps, sprays and even torturing CPAP masks have failed you in the past.
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Use them anytime, anywhere... even while stuck in traffic or watching TV.
Plus the results are permanent!
Did you know that your bodyfat can become "calorie-resistant"?
True. And it's completely unaffected by even the strictest diets... and most intense exercises.
However, there's good news- Calorie-resistant bodyfat can be now removed...
It's a little-known, calorie-burning hormone we all have... just waiting for the right spark to come alive. It's not thyroid, leptin, ghrelin, insulin, adiponectin, HGH or any other "fat loss" hormone you may know. Read more to find out precisely how to unleash its calorie-burning power:
To your health!
PS - Studies show that it can also reduce your risk of diabetes by 53.7%, a heart attack by 83.3% and stroke by 51.4%. Here's more of the scientific proof...
I bet you can’t guess which muscle in your body is the #1 muscle that eliminates joint and back pain, anxiety and looking fat. This “hidden survival muscle” in your body will boost your energy levels, immune system, sexual function, strength and athletic performance when unlocked.
If this “hidden” most powerful primal muscle is healthy, we are healthy.
d) Hip Flexors
Take the quiz above and see if you got the correct answer!
In April, 2009, researchers stunned the medical community when they reported chronic inflammation as the root cause of several major diseases.
See, every year 610,000 people in the U.S. die of heart disease. Cancer claims another 584,000...stroke 130,000...Alzheimer's disease nearly 85,000 — and the list goes on.
Truth is, we now know... chronic inflammation is responsible for 7 out of the top 10 leading causes of death in the United States! Hundreds of studies and scientific reviews prove it.
Fortunately, newer research shows you can prevent-even reverse-most major diseases by "turning off" inflammation. And in our new book, we show you how to do just that.
If you or a loved one is suffering from a debilitating condition-and you"re not sure what the culprit is-now's the time to find out...while you can still do something about it!
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Over the past year, my friend Dave over at PaleoHacks has been working on a super secret cookbook project with our good friend Peter Servold a Le Cordon Bleu trained Chef and owner of Pete's Paleo...
And today, this new incredible Paleo Cookbook is finally available to be shipped right to your door for FREE!
The cookbook is called Paleo Eats, and it's filled with over 80 chef created, insanely tasty Paleo recipes which means they are free from gluten, soy, dairy, and refined sugar.
Get your FREE copy of Paleo Eats Here. (Grab this today, because they only ordered a small batch of these cookbooks for this freebie promotion, and they will sell out FAST!)
Sponsored Health Resources
In the years that I've been working on this website project I've come across some amazing resources by some very special people. I'd like to share them with you here.
NOTE: I update these links often so please check back to see what's new!
1) Everyone knows green smoothies are healthy right? Have you heard of a “red” smoothie? If not, check out this story…
2) Forget what you've read about 10-day lemonade cleanses, 7-day detoxes with green juices and Gwyneth's gruel. All you need to do, and this is perfect for Saturday or or anytime really, is a simple 1-day cleanse.
3) This “hidden survival muscle” in your body will boost your energy levels, immune system, sexual function, strength and athletic performance when unlocked.
4) I thought it was virtually impossible for a website to be able to tell me anything even a little bit insightful after only submitting my name and date of birth... I was wrong!
5) Turmeric is amazing. The problem is - It's hard to absorb!
6) Wonder why your stomach still sticks out even though you're hammering the core exercises every day? It's a common myth that bulging belly is due to weak abdominal muscles.
7) Even if you're the most active of athletes, you may still suffer from tight hip flexors due to the amount of time you spend each day planted to a chair.
Enjoy! Let me know how these work out for you. And if you run across anything I've missed please let me know.