When the very first Whole Foods store was launched in Austin, Texas, in 1980, there were fewer than half a dozen natural food stores in the whole of the U.S., and the concept was an immediate success. Over the years, however, more and more supermarkets have recognized the growing demand for organic produce and have expanded their businesses to include more such offerings. This more competitive marketplace, combined with several scandals which have damaged the image of the group, has led to a sharp decline in sales for Whole Foods stores nationwide.
Earlier this year, after six continuous quarters with declining sales, Whole Foods’ CEO John Mackey announced the closure of nine of its 435 stores, including outlets in Georgia, New Mexico, Utah, Arizona, Chicago, California and Colorado. This represents the largest number of Whole Foods stores ever to be closed at one time, and is the supermarket giant’s first downsizing initiative since 2008.
Stocks have fallen by 11 percent in the past year, and new figures released by analysts from Barclays report that the group has suffered a 3 percent loss of foot traffic. While 3 percent might not seem like much, it represents a loss of about 14 million customers. Since each of these customers could be expected to spend between $30 and $50, this relates to losses of between $420 million and $700 million. It is understandable, then, that the analysts called this loss “staggering.”
In hard economic times, high prices chase customers away
One of the greatest reasons for this decline would seem to be the high prices charged by Whole Foods. In spite of launching its low cost 365 chain, consumers still seem to have the perception that it is simply cheaper to buy elsewhere. Indeed, allegations of price-gouging have haunted the company for years. Other big supermarket chains like Kroger and Aldi have been quick to pick up on the trend, and have both increased their selections of organic produce at more budget-friendly prices. Kroger, for example, has launched its own organic house brand called Simple Truth, and has added entire aisles of natural foods to its stores. Aldi has also announced that it will be spending $1.6 billion to improve the organic offerings at 1,300 of its stores.
These statistics will no doubt be the cause of grave concern for the management of Whole Foods. As noted by one of the Barclays analysts, “Most retailers know [that] once traffic has been lost, those patterns rarely reverse.”
Integrity of Whole Foods’ products is in question
The integrity of Whole Foods’ products is another issue which many in the natural health community have been calling into question for some time. Back in 2013, in an interview with an organization called Organic Spies, a former employee of Whole Foods claimed that she and other employees had been trained by Whole Foods management to lie to customers about whether or not certain products contained genetically modified ingredients.
The employee, who by all reports was legitimately vetted, claimed that for the five-year period from 2007 to 2011, all employees of Whole Foods were told that the company did not carry any genetically modified products. The employee explained that during their training sessions they were taught exactly what a GMO (genetically modified organism) was, and were specifically informed that Whole Foods did not carry any GMOs.
“So if a customer would have came up to me [sic] and said, do you guys have anything with GMOs? Does this product contain GMOs? [I would have said] absolutely not. Does not contain GMOs. Because we were taught that we don’t carry anything with GMOs, only natural, nothing artificial,” she explained in her interview with Organic Spies. [Emphasis added]
Whole foods carries many GMO foods
In truth, Whole Foods carried many foods that contained GMOs, as was later proved.
Whole Foods also sold its customers down the river by choosing to back the Monsanto-friendly GMO-labeling bill signed into law by President Obama last year. That bill was roundly denounced as toothless and confusing by all those serious about labeling GMOs in a simple, straightforward manner, but Whole Foods threw its considerable weight behind the bill, anyway.
It would seem that for multiple reasons, Whole Foods has an uphill battle in its fight to win back both the American people’s trust and patronage.
11 pounds in 22 days?
Is it REALLY possible to lose 11 lbs. of fat in 22 days? Actually yes… BUT only when you’re a level 4 fat burner. Unfortunately, most people are stuck as level 1 fat burners. So, how do you become a level 4 fat burner to lose up to 11 lbs. in 22 days? Simply eat these foods daily:
Did you know that one of the best times to stretch is right before bed? However…
What stretches should you do? Here’s a 1-minute stretch routine you can do before bed...
Lisa, Yoga Coach
eatlocalgrown / wisemindhealthybody
...easy, 3-minute exercise that completely cured his horrendous snoring! We can both finally sleep!
Today is a good day. Tonight will be even better. Why?
Because you're about to learn easy throat exercises that cure (not just treated) your stubborn snoring – in 3 minutes – starting TONIGHT!
...even if straps, sprays and even torturing CPAP masks have failed you in the past.
Most people heal their snoring in just a few minutes per day using these powerful throat exercises. And they're so easy, you can do them, regardless of your age or physical shape.
Use them anytime, anywhere... even while stuck in traffic or watching TV.
Plus the results are permanent!
Did you know that your bodyfat can become "calorie-resistant"?
True. And it's completely unaffected by even the strictest diets... and most intense exercises.
However, there's good news- Calorie-resistant bodyfat can be now removed...
It's a little-known, calorie-burning hormone we all have... just waiting for the right spark to come alive. It's not thyroid, leptin, ghrelin, insulin, adiponectin, HGH or any other "fat loss" hormone you may know. Read more to find out precisely how to unleash its calorie-burning power:
To your health!
PS - Studies show that it can also reduce your risk of diabetes by 53.7%, a heart attack by 83.3% and stroke by 51.4%. Here's more of the scientific proof...
I bet you can’t guess which muscle in your body is the #1 muscle that eliminates joint and back pain, anxiety and looking fat. This “hidden survival muscle” in your body will boost your energy levels, immune system, sexual function, strength and athletic performance when unlocked.
If this “hidden” most powerful primal muscle is healthy, we are healthy.
d) Hip Flexors
Take the quiz above and see if you got the correct answer!
In April, 2009, researchers stunned the medical community when they reported chronic inflammation as the root cause of several major diseases.
See, every year 610,000 people in the U.S. die of heart disease. Cancer claims another 584,000...stroke 130,000...Alzheimer's disease nearly 85,000 — and the list goes on.
Truth is, we now know... chronic inflammation is responsible for 7 out of the top 10 leading causes of death in the United States! Hundreds of studies and scientific reviews prove it.
Fortunately, newer research shows you can prevent-even reverse-most major diseases by "turning off" inflammation. And in our new book, we show you how to do just that.
If you or a loved one is suffering from a debilitating condition-and you"re not sure what the culprit is-now's the time to find out...while you can still do something about it!
--> Grab your FREE copy of this groundbreaking soft cover book today (while supplies still last.)
Over the past year, my friend Dave over at PaleoHacks has been working on a super secret cookbook project with our good friend Peter Servold a Le Cordon Bleu trained Chef and owner of Pete's Paleo...
And today, this new incredible Paleo Cookbook is finally available to be shipped right to your door for FREE!
The cookbook is called Paleo Eats, and it's filled with over 80 chef created, insanely tasty Paleo recipes which means they are free from gluten, soy, dairy, and refined sugar.
Get your FREE copy of Paleo Eats Here. (Grab this today, because they only ordered a small batch of these cookbooks for this freebie promotion, and they will sell out FAST!)
Sponsored Health Resources
In the years that I've been working on this website project I've come across some amazing resources by some very special people. I'd like to share them with you here.
NOTE: I update these links often so please check back to see what's new!
1) Everyone knows green smoothies are healthy right? Have you heard of a “red” smoothie? If not, check out this story…
2) Forget what you've read about 10-day lemonade cleanses, 7-day detoxes with green juices and Gwyneth's gruel. All you need to do, and this is perfect for Saturday or or anytime really, is a simple 1-day cleanse.
3) This “hidden survival muscle” in your body will boost your energy levels, immune system, sexual function, strength and athletic performance when unlocked.
4) I thought it was virtually impossible for a website to be able to tell me anything even a little bit insightful after only submitting my name and date of birth... I was wrong!
5) Turmeric is amazing. The problem is - It's hard to absorb!
6) Wonder why your stomach still sticks out even though you're hammering the core exercises every day? It's a common myth that bulging belly is due to weak abdominal muscles.
7) Even if you're the most active of athletes, you may still suffer from tight hip flexors due to the amount of time you spend each day planted to a chair.
Enjoy! Let me know how these work out for you. And if you run across anything I've missed please let me know.