Ben & Jerry’s announced a name change for a popular flavor Monday to help raise money to defend a new state law that requires the labeling of foods containing genetically modified organisms. Gov. Shumlin and company co-founder Jerry Greenfield promoted a legal fund set up to fight the lawsuit outside the ice cream maker’s downtown Burlington store.
“We now need your help to beat the food manufacturers,” the governor said.
Ben & Jerry’s also renamed its fudge brownie ice cream Food Fight! Fudge Brownie for the month of July!